slivercasting
n.— «Perhaps more interesting—and, arguably, more important—are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It’s a phenomenon that could be called slivercasting.» —“As Internet TV Aims at Niche Audiences, the Slivercast Is Born” by Saul Hansell New York Times Mar. 12, 2006. (source: Double-Tongued Dictionary)
Further reading
A young caller from the Hudson Valley of New York wonders about his grandmother’s use of stemwinder to praise a speech she thought was excellent. In the early 1800s, people used pocket watches that had to be wound with a tiny key. Once someone...
Amid court-ordered busing in the 1970s, a middle-school teacher tried to distract her nervous students on the first day of class with this strange assignment: find a monarch caterpillar. The result? A memorable lesson in the miracle of metamorphosis...