A California college student is campaigning for international scientific authorities to adopt the slang term hella as an official prefix indicating a huge number. Will he succeed? Also, how to pronounce niche, the regional terms doppick and nixie...
The pronunciation of the word niche has changed over the years. This is part of a complete episode. Transcript of “Niche Pronunciation” Hello, you have A Way with Words. Hey, Martha. Hey, Grant. Hello, who’s this? This is Lance Justice calling from...
Quiz Guy John Chaneski says he’s been visiting some “niche” high schools, all of which have the word “High” in them, maybe in reverse of a standard phrase. How about this one: “The school where they study phantoms, ghosts, and apparitions.” That...
slivercasting n.— «Perhaps more interesting—and, arguably, more important—are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It’s a phenomenon that could be called...

