skin
n.— «Empire Online, the internet poker operator, looked to have skinned investors yesterday when its shares dived 20½ to 153p on its second day of trading. In gambling parlance, the group is known as a “skin,” a company which drives punters to other gaming sites, notably PartyGaming’s PartyPoker.com and the 888.com casino.» —“Empire caught up in float crossfire as shares tumble” by Alistair Osborne Telegraph (U.K.) June 17, 2005. (source: Double-Tongued Dictionary)