shoulder peak
n.— «Shoulder peak/early peak—returning from the day out and preparing to go out for the evening. This segment also covers the popular soaps.» —“Vimto Expands Into Holiday Market” by Ian Tinker Media Week (20) June 28, 1991. (source: Double-Tongued Dictionary)
Further reading
Old. Elderly. Senior. Why are we so uncomfortable when we talk about reaching a certain point in life? An 82-year-old seeks a more positive term to describe how she feels about her age. And: a linguist helps solve a famous kidnapping case, using the...
Imagine telling someone how to get to your home, but without using the name of your street, or any other street within ten miles. Could you do it? We take street names for granted, but these words are useful for far more, like applying for a job or...