shelf shout
n.— «Graphic design is vital for companies seeking “shelf-shout” for a new product or a striking public face that will reflect the company’s quality and integrity through a business card or letterhead.» —“Special Printing, Packaging and Design Report” by Graeme Kennedy New Zealand Business Sept., 2002. (source: Double-Tongued Dictionary)
Further reading
Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...
Floordrobe is the new word for an old habit: piling your clothes on the floor instead of putting them away. The Oxford English Dictionary recently added an entry for it, defining floordrobe as “an untidy heap of discarded clothing left on the floor...