shelf shout n. the attention-grabbing aspects of a product’s appearance. (source: Double-Tongued Dictionary)
Further reading
Aeneas in Las Cruces, New Mexico, describes his family’s traditional way of razzing someone who just had a haircut. They shout Rinctums! (also spelled Rinktums!), and proceed to give the person a rough knuckle-rubbing on the back of their...
juicy noun. A person who illicitly carries alcohol in a water bottle. «Gwen Alexander, who’s been working at the Astoria pool for two years, confirms there haven’t been any issues with fighting this year but she said rule enforcement is...