Home ยป Segments ยป Sensational Spelling

Sensational Spelling

Companies sometimes intentionally misspell a product’s name in order to get customers’ attention. These deliberate mistakes, such as Cheez Whiz, Krispy Kreme, and Froot Loops, are also called sensational spelling or divergent spelling. This is part of a complete episode.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More from this show

“Hitten” Every Green Light

A native Texan says his Canadian wife teases him about his use of hitten for a past participle, as in You have hitten every green light instead of You have hit every green light. Charles Mackay’s 1888 work, A Dictionary of Lowland Scotch, does...