secular

secular
 adj.— «In Wall Street parlance, a very long period of falling or, at best, sideways-moving stock prices is termed a “secular” bear market. And there have been some doozies in relatively recent U.S. history.» —“What to do if stocks’ troubles go on…and on” by Tom Petruno Los Angeles Times (California) June 28, 2008. (source: Double-Tongued Dictionary)

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1 comment
  • I believe this is just OED sense 8 of secular:

    “Econ. and Statistics. Of a fluctuation or trend: occurring or persisting over an unlimited period; not periodic or short-term.”

Further reading

Mischief Night (episode #1684)

What’s up with ketchup? The shifting history and spelling of the name of this condiment. For centuries, ketchup was a fishy sauce originating in Asia—the tomatoes came only later! Plus, a new book shows what’s lost when a language dies: when there...