secular

secular
 adj.— «In Wall Street parlance, a very long period of falling or, at best, sideways-moving stock prices is termed a “secular” bear market. And there have been some doozies in relatively recent U.S. history.» —“What to do if stocks’ troubles go on…and on” by Tom Petruno Los Angeles Times (California) June 28, 2008. (source: Double-Tongued Dictionary)

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1 comment
  • I believe this is just OED sense 8 of secular:

    Econ. and Statistics. Of a fluctuation or trend: occurring or persisting over an unlimited period; not periodic or short-term.”

Further reading

Punny Names From 1916

In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...

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