scatter
n.— «“Disney is positioned to deliver strong (second-half) earnings growth, caused by rating-driven scatter, strong film results against easy comparisons and deferred affiliate revenues,” he said. Scatter is the term for selling advertising space with short notice instead of months in advance, as is typical.» —“Earnings Preview: Walt Disney Co.” in New York MSN Money Aug. 7, 2006. (source: Double-Tongued Dictionary)
Further reading
Nancy Gabriel from Ithaca, New York, recalls her father’s no-nonsense responses to minor injuries when she was a child: After making sure she was really all right, he’d say, It’s far enough from your heart; it won’t kill you. Other times he might...
Mackenzie from Green Bay, Wisconsin, learned the word agita from a friend in Bethlehem, Pennsylvania. She uses it to refer to “that heavy, sluggish feeling one gets after eating too much,” the feeling some call the meat sweats. The word agita comes...