roadblock

roadblock
 n.— «The Minnesota Music Man and his newest label affiliation, Columbia Records, has hooked up with five Viacom music properties that will conduct what’s known in broadcast parlance as a roadblock. MTV, MTV2, BET, VH1 and VH1 Classic will simultaneously broadcast a 30-minute Prince concert special on Wednesday at 9 p.m. E/P.» —“Headlines” Electronic Urban Report Apr. 27, 2004. (source: Double-Tongued Dictionary)

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Further reading

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