reflagging
n.— «Hotel brand changes are typically referred to as “reflagging,” and most industry players agree the practice is at a historic high in San Francisco.» —“Argent, other hotels to play ‘name game’ and reflag” by Ryan Tate San Francisco Business Times Mar. 24, 2006. (source: Double-Tongued Dictionary)
Further reading
Names don’t always mean what you think they mean. Main Street in San Francisco is named after businessman Charles Main, and Snowflake, Arizona, honors two guys named Snow and Flake. Plus, big words for small people: A colorful new book...
Names don’t always mean what you think they mean. Main Street in San Francisco is named for businessman Charles Main. Snowflake, Arizona, is named for Erastus Snow and William Jordan Flake. This is part of a complete episode.
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