rebadging
n.— «In a practice sometimes called “rebadging” or “rebranding,” base models of used cars have other features such as sunroofs, leather seats or roof racks added—along with badges or stickers indicating the vehicles are factory-built luxury models.» —“Used luxury vehicles may not be all they seem: CBC investigation” CBC (Canada) Oct. 21, 2008. (source: Double-Tongued Dictionary)
Further reading
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...
When he lived in Nova Scotia, Jeffrey from Montreal, Canada, noted that the word some was often used as an intensifier, as in That’s some good or She’s some pretty or She’s right some pretty. Also common in the dialects of...