pull-ahead effect
n.— «Exceptionally strong sales in any one month can weigh on near-term future demand for mass-market brands like Chevrolet, Dodge and Ford, commonly referred to as the “pull-ahead” or “payback” effect, analysts said.» —“Sales slow for Detroit’s Big Three” in Detroit, Mich. CNN/Money Sept. 30, 2005. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Chris in Omaha, Nebraska, asks about the use of the adjective husky to describe the boys’ clothing section in a department store. This coded term refers to clothes made for heavier fellows. Husky was originally a positive term connoting the...