psychodrawing
n.— «In a separate 1990s initiative, Nabisco and the agency probed the minds of Oreo eaters. Using a technique called “psychodrawings,” researchers asked people to draw pictures of how an Oreo made them feel.» —“Oreo milks our memories, insecurities” by Patricia Callahan Chicago Tribune Aug. 22, 2005. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...