press trap
n.— «Vircom, which recently published a report on a well-known spamming scheme called, “Pump and dump,” or “Hype and Dump Manipulation,” said spammers are now using a technique called a “Press Trap” to get people to read these e-mails. The term pump and dump refers to an illegitimate e-mail that promotes a company’s stock to entice people to buy it only to have scammers rip them off by selling their shares into the market at inflated prices. This scam also has ramifications for the company, which could lose the trust of investors and the economic community at large.» —“Spammers escalate inbox battle with ‘pump and dump’” by Sarah Lysecki IT Business (Canada) Sept. 5, 2006. (source: Double-Tongued Dictionary)