preroll
n.— «Monday, Hurley, one of YouTube’s founders, appeared more open to experimenting, saying he was even considering testing what’s known as a “preroll”—showing a 15-second ad before a clip—something he had long derided as potentially ruining the user experience.» —“1 1/2-year-old YouTube sold to Google for $1.65 billion” by Andrew Ross Sorkin Seattle Post-Intelligencer (Washington) Oct. 10, 2006. (source: Double-Tongued Dictionary)
Further reading
How do social media algorithms shape the way we communicate? A new book argues that the competition for clicks is changing the way we speak and write, from the so-called “YouTube accent” to the surprising evolution of the word preppy. Also: A...
The so-called “lifestyle influencer accent” you hear in videos on TikTok and YouTube, where someone speaks with rising tones at the end of sentences and phrases, suggesting that they’re about to say something important, is a form of what linguists...