portal combat
n.— «Egosurfing, the popular pastime of surfing to find your own name in cyberspace, has acquired a cutthroat cousin: portal combat. Where once you could claim a certain status simply by appearing online, today’s Internet bragging rights go to those whose Web presence exceeds that of co-workers, friends and corporate rivals.» —“Portal combat: egos duke it out for Web supremacy” by Misty Harris Gazette (Montreal, Quebec, Canada) July 3, 2006. (source: Double-Tongued Dictionary)
Further reading
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