podbusting
n.— «The stars of the CMT network’s top series “Trick My Truck” appear in a series of spots featuring tips on how to maintain your tricked-out truck, including the timely use of oil from Exxon. At its upfront, MTV will be telling advertisers that these techniques—which are called “podbusting” because they break up commercial pods with content that is almost indistinguishable from the entertainment programming—have greatly enhanced viewer engagement with the commercials and their retention of the ads’ messages.» —“MTV Plans to Increase Its Blending of Ads and Shows” by Bill Carter New York Times May 8, 2008. (source: Double-Tongued Dictionary)
Further reading
Astronauts returning from space say they experience what’s called the overview effect, a new understanding of the fragility of our planet and our need to reflect on what humans all share as a species. A book about the end of the universe...
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...