podbusting

podbusting
 n.— «The stars of the CMT network’s top series “Trick My Truck” appear in a series of spots featuring tips on how to maintain your tricked-out truck, including the timely use of oil from Exxon. At its upfront, MTV will be telling advertisers that these techniques—which are called “podbusting” because they break up commercial pods with content that is almost indistinguishable from the entertainment programming—have greatly enhanced viewer engagement with the commercials and their retention of the ads’ messages.» —“MTV Plans to Increase Its Blending of Ads and Shows” by Bill Carter New York Times May 8, 2008. (source: Double-Tongued Dictionary)

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Further reading

By a Long Shot (episode #1572)

Imagine telling someone how to get to your home, but without using the name of your street, or any other street within ten miles. Could you do it? We take street names for granted, but these words are useful for far more, like applying for a job or...

Kiss the Cow (episode #1567)

An anadrome is a word that forms a whole new word when you spell it backwards. For example, the word “stressed” spelled backwards is “desserts.” Some people’s first names are anadromes. There’s the girl named Noel...