plusing
n.— «The agency will be marked, he said, “by what Disney called ‘plusing.’ When a client comes to us he will have certain expectations. If we ‘plus’ that, when he leaves he will say, ‘Boy, I got more from that than I thought I would.’ That’s plusing.”» —“We’ll Be Nation’s Best by 2001, ISU Extension Director Promises” by Jim Smiley in Council Bluffs, Iowa Omaha World-Herald (Neb.) Sept. 27, 1990. (source: Double-Tongued Dictionary)
Further reading
Kerry from Omaha, Nebraska, wonders why smack dab means “precisely in the middle.” Long used in Appalachia and the American South to make a term more emphatic, smack also appears in such phrases as right smack now and smack jam and smack...
A flashlight doesn’t flash. It provides a steady beam of light. So why is it called a flashlight? The earliest versions lit up only briefly before the batteries gave out and required a recharge, so they were literally “flash lights...