plusing
n.— «The agency will be marked, he said, “by what Disney called ‘plusing.’ When a client comes to us he will have certain expectations. If we ‘plus’ that, when he leaves he will say, ‘Boy, I got more from that than I thought I would.’ That’s plusing.”» —“We’ll Be Nation’s Best by 2001, ISU Extension Director Promises” by Jim Smiley in Council Bluffs, Iowa Omaha World-Herald (Neb.) Sept. 27, 1990. (source: Double-Tongued Dictionary)
Further reading
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Chris in Omaha, Nebraska, asks about the use of the adjective husky to describe the boys’ clothing section in a department store. This coded term refers to clothes made for heavier fellows. Husky was originally a positive term connoting the...