parent-flattering
adj.— «One marketing firm has coined a term for such parent-driven kid fashion, an industry likely to hit $17.5 billion this year. It’s a facet of licensing called “parent-flattering,” according to the study by Packaged Facts, a division of MarketResearch.com. Licensing for everything from Disney to “Dora the Explorer” has driven sales for years. But a “parent-flattering” license, such as Jeep or Professional Golfers’ Association logos on kidswear, “bespeaks parents’ own lifestyles.”» —“Choices in kidswear driven by a select set of affluent parents” by Jan Uebelherr News-Sentinel (Fort Wayne, Indiana) June 20, 2006. (source: Double-Tongued Dictionary)
Further reading
National Book Award winner Barry Lopez had wise advice for young writers. First, read widely and follow your curiosity. Second, travel or learn a foreign language. And third, find out what you truly believe, because if you’re not writing from...
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...