parent-flattering
adj.— «One marketing firm has coined a term for such parent-driven kid fashion, an industry likely to hit $17.5 billion this year. It’s a facet of licensing called “parent-flattering,” according to the study by Packaged Facts, a division of MarketResearch.com. Licensing for everything from Disney to “Dora the Explorer” has driven sales for years. But a “parent-flattering” license, such as Jeep or Professional Golfers’ Association logos on kidswear, “bespeaks parents’ own lifestyles.”» —“Choices in kidswear driven by a select set of affluent parents” by Jan Uebelherr News-Sentinel (Fort Wayne, Indiana) June 20, 2006. (source: Double-Tongued Dictionary)
Further reading
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...
Eric from West Lafayette, Indiana, wonders which phrase is correct when referring to “making the grade” or “meeting expectations”: Is it cut the mustard or cut the muster? It’s the former, a reference to the strong...