interstitial reading

interstitial reading
 n.— «For a day filled with IMs and music and slathered over with email, one opportunity for publishers is to promote interstitial reading, reading that is done in the brief moments between other engagements, whether those claims on our attention are other media or simply the wiggle room in a schedule: the time spent waiting for a plane, a doctor, or for a meeting to begin. That’s a huge number of minutes in any day; a good portion of our lives is wasted while we are waiting for the main course to arrive.» —“Interstitial Publishing: A New Market from Wasted Time” by Joseph J. Esposito O’Reilly: Tools of Change for Publishing Dec. 12, 2008. (source: Double-Tongued Dictionary)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

In the Ballpark (episode #1608)

Novelist Charles Dickens and the musician Prince were very different types of artists, but they also had a lot in common. A new book chronicling their extraordinary careers becomes a larger meditation on perfectionism and creativity itself. Plus...

Gig, as in a Short-Term Job

Chris in San Antonio, Texas, a professional musician, asks where the word gig comes from. While gig is now the standard term for a musical engagement and has broadened to any short-term job, its early origins are murky. It may be related to the term...