negawatt
n.β Β«I think the most promising new energy source isnβt new, and it isnβt a source. It is energy efficiency. We still have a lot of low-hanging fruitβwhat Amory Lovins refers to as the negawatt. The most efficient thing you can do by far is reduce demand for energy.Β» ββPower Q&A: Christina Page” by Justin Elliott Mother Jones Apr. 21, 2008. (source: Double-Tongued Dictionary)