mullet strategy
n.— «The biggest sites on the web are all embracing the “mullet strategy”—business up front, party in the back! User generated content is all the rage but most of it totally sucks. That is why sites like YouTube, MySpace, CNN, and HuffPost are all embracing the mullet strategy. They let users party, argue, and vent on the secondary pages, but professional editors keep the front page looking sharp. The mullet strategy is here to stay because the best way for web companies to grow traffic is to let the users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can wistfully admire their brands.» —“The Mullet Strategy” BuzzFeed July 27, 2007. (source: Double-Tongued Dictionary)
Further reading
How do social media algorithms shape the way we communicate? A new book argues that the competition for clicks is changing the way we speak and write, from the so-called “YouTube accent” to the surprising evolution of the word preppy. Also: A...
The so-called “lifestyle influencer accent” you hear in videos on TikTok and YouTube, where someone speaks with rising tones at the end of sentences and phrases, suggesting that they’re about to say something important, is a form of what linguists...