mocketing
n.— «The “Cheat Death” ad in Rolling Stone last year began with “Dying is so dead” and went on to assert that the stuff “can help prevent premature aging, heart disease, stroke, Alzheimer’s, even cancer.” This may look like the latest example of the familiar tactic of marketing that mocks marketing (a style that almost demands to be called “mocketing”) and tries to win us over with a knowing wink.» —“A Fruit’s Stand” by Rob Walker New York Times Apr. 2, 2006. (source: Double-Tongued Dictionary)
Further reading
Ever wonder what medieval England looked and sounded like? In Old English, the word hord meant “treasure” and your wordhord was the treasure of words locked up inside you. A delightful new book uses the language of that period to create...
A librarian opens a book and finds a mysterious invitation scribbled on the back of a business card. Another discovers a child’s letter to the Tooth Fairy, tucked into a book decades ago. What stories are left untold by these forgotten...