microclimate

microclimate
 n.— «We didn’t expect to see what I call “microclimates” in spending. Historically, companies in Europe have spent one-third of what U.S. companies spent; U.S. companies were putting money out for innovation and historically spending more than European companies as a percentage of revenue. But now the U.S. economy has taken such a hit that Europeans are spending more. On a regional basis, we were surprised at the efficiency apparent in Asian companies’ technology spending.» —“When Bad News Is Actually Good” by Howard Rubin Optimize Magazine Dec., 2004. (source: Double-Tongued Dictionary)

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