LOCO

LOCO
 n.— «I was eventually hired to do speechwriting research. The purpose of my research was to identify local references—or LOCO, as we referred to it. LOCO can help a candidate connect with an audience by mentioning something that usually, only locals would know about, like their high school baseball team or pizza place.» —“The Top 10 Lessons I Learned on the Kerry Campaign” by Adam Frankel AlterNet Nov. 22, 2005. (source: Double-Tongued Dictionary)