link juice
n.— «It also changed at least 99 other links to the Web sites of law-firm clients after it ran afoul of Google Inc. (GOOG) in the search giant’s ongoing efforts to crack down on a practice known as selling “link juice,” or Web links designed to boost a Web site’s page rankings in a search engine. With the link juice trade springing up as a cottage industry across the entire spectrum of online marketing, Google views it as threatening the quality of its search engine, an asset that has made Google a dominant force in media.» —“Google Slaps FindLaw In Effort to Crack Down On ‘Link Juice’” CNNMoney Sept. 9, 2008. (source: Double-Tongued Dictionary)
Further reading
How do you transform ancient Chinese script for use in the modern age? English uses a keyboard with just 26 letters, but the first Chinese typewriter looked like a small table under a huge disk with more than 4,000 characters. A new book chronicles...
Brian from Lafayette, Indiana, wonders why chicken is abbreviated CHX in the restaurant industry. Using X as a substitute or shortener has a long history. Medieval scribes sometimes drew a line through the final stroke of an abbreviated word. This...