link juice
n.— «It also changed at least 99 other links to the Web sites of law-firm clients after it ran afoul of Google Inc. (GOOG) in the search giant’s ongoing efforts to crack down on a practice known as selling “link juice,” or Web links designed to boost a Web site’s page rankings in a search engine. With the link juice trade springing up as a cottage industry across the entire spectrum of online marketing, Google views it as threatening the quality of its search engine, an asset that has made Google a dominant force in media.» —“Google Slaps FindLaw In Effort to Crack Down On ‘Link Juice’” CNNMoney Sept. 9, 2008. (source: Double-Tongued Dictionary)
Further reading
There was a time when William Shakespeare was just another little seven-year-old in school. Classes in his day were demanding — and all in Latin. A new book argues that this rigorous curriculum actually nurtured the creativity that later flourished...
She sells seashells by the seashore. Who is the she in this tongue twister? Some claim it’s the young Mary Anning, who went on to become a famous 19th-century British paleontologist. Dubious perhaps, but the story of her rise from seaside...