lily-pad
n.— «At Nordson, Mr. Madar has been using what he terms a “lily pad to lily pad” growth strategy, jumping from one new market to another nearby one “rather than leap across the pond or into an entirely different pond.”» —“Nordson Is Poised to Compete in the ’90s” by Ralph E. Winter in Westlake, Ohio Wall Street Journal Nov. 29, 1988. (source: Double-Tongued Dictionary)
Further reading
Matt from Grand Rapids, Michigan, was puzzled when colleagues kept saying someone had stood up at a wedding, indicating that they’d been a member of the wedding party. The expression stood up in that sense is an Americanism going back about two...
The word budget derives from French bougette, “leather bag.” An old phrase in English to open one’s budget, meant “to speak one’s mind.” The word purse is related to French bourse, a word for the stock market. This is part of a complete episode...