lily-pad
n.— «At Nordson, Mr. Madar has been using what he terms a “lily pad to lily pad” growth strategy, jumping from one new market to another nearby one “rather than leap across the pond or into an entirely different pond.”» —“Nordson Is Poised to Compete in the ’90s” by Ralph E. Winter in Westlake, Ohio Wall Street Journal Nov. 29, 1988. (source: Double-Tongued Dictionary)
Further reading
The words tough, through, and dough all end in O-U-G-H. So why don’t they rhyme? A lively new book addresses the many quirks of English by explaining the history of words and phrases. And: have you ever been in a situation where a group makes...
In Enough is Enuf: Our Failed Attempts to Make English Easier to Spell (Bookshop|Amazon), Gabe Henry recounts the story of the first national spelling bee in 1908, which some contestants had threatened to boycott because one of the contestants from...