liftback
n.— «What’s wrong with the word “hatchback”? Apparently there’s enough of a negative stigma associated with the designation to make most car manufacturers’ marketing departments dub their “5-door liftbacks” everything but. Suzuki has the Areo Fastback, Mazda the Mazda3 Sportback and Chevrolet the (ahem) “5 series’; the Optra5 and now the Aveo5. Why not keep it simple like the Toyota Echo Hatchback? After all, no matter how you word it a hatchback is still a hatchback.» —“2004 Chevrolet Aveo5 Road Test” by Alexandra Straub auto123.com (Can.) July 6, 2004. (source: Double-Tongued Dictionary)
Further reading
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An anadrome is a word that forms a whole new word when you spell it backwards. For example, the word “stressed” spelled backwards is “desserts.” Some people’s first names are anadromes. There’s the girl named Noel...