liftback
n.— «What’s wrong with the word “hatchback”? Apparently there’s enough of a negative stigma associated with the designation to make most car manufacturers’ marketing departments dub their “5-door liftbacks” everything but. Suzuki has the Areo Fastback, Mazda the Mazda3 Sportback and Chevrolet the (ahem) “5 series’; the Optra5 and now the Aveo5. Why not keep it simple like the Toyota Echo Hatchback? After all, no matter how you word it a hatchback is still a hatchback.» —“2004 Chevrolet Aveo5 Road Test” by Alexandra Straub auto123.com (Can.) July 6, 2004. (source: Double-Tongued Dictionary)
Further reading
Astronauts returning from space say they experience what’s called the overview effect, a new understanding of the fragility of our planet and our need to reflect on what humans all share as a species. A book about the end of the universe...
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...