Lesbaru
n.— «Subaru has been the most prominent company to embrace the gay market. As long ago as 2000, the automaker created advertising campaigns around Martina Navratilova, the gay tennis star, and also used a sales slogan that was a subtle gay-rights message: “It’s not a choice. It’s the way we’re built.” Little wonder that many lesbians refer to their Outbacks as “Lesbarus.”» —“Gay by Design, or a Lifestyle Choice?” by Alex Williams New York Times Apr. 12, 2007. (source: Double-Tongued Dictionary)
Further reading
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