KVI
n.— «At the root of the problem is “loss leading.” It works like this. Everyday groceries, such as bread, butter, milk and sugar, are classified as known-value items (KVIs). These are the key purchases whose price shoppers know and by which they judge which shop offers the best value.» —“Our daily bread” by Felicity Lawrence Guardian (U.K.) May 3, 2004. (source: Double-Tongued Dictionary)
Further reading
Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...
Floordrobe is the new word for an old habit: piling your clothes on the floor instead of putting them away. The Oxford English Dictionary recently added an entry for it, defining floordrobe as “an untidy heap of discarded clothing left on the floor...