KVI
n.— «At the root of the problem is “loss leading.” It works like this. Everyday groceries, such as bread, butter, milk and sugar, are classified as known-value items (KVIs). These are the key purchases whose price shoppers know and by which they judge which shop offers the best value.» —“Our daily bread” by Felicity Lawrence Guardian (U.K.) May 3, 2004. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...