keyfabe
n.— «HHH lost his push, and was pulled out of all the WWF’s summer PPV’s because of the infamous event at the Garden, i.e. the breaking of keyfabe.» —“Re: [INFO] Hack Notes – 12 June 1996″ by The Chief Usenet: rec.sport.pro-wrestling June 19, 1996. (source: Double-Tongued Dictionary)
Further reading
There was a time when William Shakespeare was just another little seven-year-old in school. Classes in his day were demanding — and all in Latin. A new book argues that this rigorous curriculum actually nurtured the creativity that later flourished...
John in Omaha, Nebraska, wonders about a phrase that encourages someone to attend an event or risk being left out or feeling uncool: be there or be square. Don’t fall for the fake etymology about people wearing boxes on their heads! Ditto for...