jingo
n.— «From headlines for feature stories to the pithy phrase that accompanies the date on every Wired cover—known in-house as the jingo—every bit of copy he crafted resonated with his sensibility. To meet his standards, a jingo had to operate on at least three levels and have a touch of irreverence. For a story on synthetic diamonds, for example, he came up with “Like a Rock.”» —“Gone Fishing” Wired Oct., 2006. (source: Double-Tongued Dictionary)
Further reading
If you speak a second or third language, you may remember the first time you dreamed in that new tongue. But does this milestone mean you’re actually fluent? And a couple’s dispute over the word regret: Say you wish you’d been able...