jingo
n.— «From headlines for feature stories to the pithy phrase that accompanies the date on every Wired cover—known in-house as the jingo—every bit of copy he crafted resonated with his sensibility. To meet his standards, a jingo had to operate on at least three levels and have a touch of irreverence. For a story on synthetic diamonds, for example, he came up with “Like a Rock.”» —“Gone Fishing” Wired Oct., 2006. (source: Double-Tongued Dictionary)
Further reading
Centuries ago, monks who took a vow of silence developed their own hand signs, with hundreds of gestures, that are still in use today. Plus, how do speakers of different languages distinguish similar shades and tints of colors such as red, yellow...
Eels, orts, and Wordle! Sweden awarded its most prestigious literary award to a book about…eels. The Book of Eels reveals the mysterious life cycle of this sea creature and its significance for famous figures from Aristotle to Sigmund Freud. Plus...