jingo
n.— «From headlines for feature stories to the pithy phrase that accompanies the date on every Wired cover—known in-house as the jingo—every bit of copy he crafted resonated with his sensibility. To meet his standards, a jingo had to operate on at least three levels and have a touch of irreverence. For a story on synthetic diamonds, for example, he came up with “Like a Rock.”» —“Gone Fishing” Wired Oct., 2006. (source: Double-Tongued Dictionary)
Further reading
Eels, orts, and Wordle! Sweden awarded its most prestigious literary award to a book about…eels. The Book of Eels reveals the mysterious life cycle of this sea creature and its significance for famous figures from Aristotle to Sigmund Freud. Plus...
At a South African boarding school, Rob picked up a phrase from Afrikaans that translates to land with your bum in the butter, meaning “to be lucky.” There are several variations in English — often with other words for “bum”, like...