jingo
n.— «From headlines for feature stories to the pithy phrase that accompanies the date on every Wired cover—known in-house as the jingo—every bit of copy he crafted resonated with his sensibility. To meet his standards, a jingo had to operate on at least three levels and have a touch of irreverence. For a story on synthetic diamonds, for example, he came up with “Like a Rock.”» —“Gone Fishing” Wired Oct., 2006. (source: Double-Tongued Dictionary)
Further reading
The phrase fight the good fight, which means to “try one’s best” and “attempt to do what’s right” is inspired second of the epistles to Timothy attributed to the apostle Paul: “I have fought a good fight, I...
Eric often drives past cotton fields near his home in Tucson, Arizona, which has him wondering about the phrase He’s walking in tall cotton, meaning “Things are going well.” Variants include to be in tall cotton and to walk in high...