janteloven
n.— «He thinks that Danish culture’s focus on the concept of “janteloven,” which holds that no person is better than another, may make companies more open to ideas from their users. The Danish company Lego is famous for tapping customers to help develop its Mindstorms NXT robotics kit.» —“How to Improve It? Ask Those Who Use It” by Michael Fitzgerald New York Times Mar. 25, 2007. (source: Double-Tongued Dictionary)
Further reading
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