heatiness
n.— «The heart of the matter is the intricate philosophy of “heatiness and cooliness”—a traditional Chinese belief in the balance between hot and cold air within the body. “To understand the market, you must understand the myths. Cognac is perceived as being ‘heaty’—it encourages sexual activity. Whisky and menthol cigarettes are ‘cooling,’” Ms So said. “The marketing strategists have to understand these things—they have to overcome deep-rooted perceptions.”» —“Understanding the Key to Tapping the Mainland” by James Chadwick South China Morning Post (Hong Kong) Aug. 2, 1994. (source: Double-Tongued Dictionary)
Further reading
Advice about college essays from the winner of a top prize for children’s literature: Kelly Barnhill encourages teens to write about experiences that are uniquely their own, from a point of view that is theirs and no one else’s. Plus, why do we say...
While compiling the Oxford English Dictionary, lexicographer James Murray exchanged hundreds of letters a week with authors, advisors, and volunteer researchers. A new collection online lets you eavesdrop on discussions about which words should be...