hard eight
n.— «The toy industry calls the eight weeks leading up to Christmas the “hard eight.” That’s when prices jump for slots on kids shows and when toy ads replace cereal ads.» —“Six strategies marketers use to get kids to want stuff bad” by Bruce Horovitz USA Today Nov. 21, 2006. (source: Double-Tongued Dictionary)
Further reading
Brian from Lafayette, Indiana, wonders why chicken is abbreviated CHX in the restaurant industry. Using X as a substitute or shortener has a long history. Medieval scribes sometimes drew a line through the final stroke of an abbreviated word. This...
When there’s no evening meal planned at home, what do you call that scramble to cobble together your own dinner? Some people apply acronyms like YOYO — “you’re on your own” — or CORN, for “Clean Out your Refrigerator...