flow
n.— «These days, Mr. Macintosh is on “flow” from Etnies, meaning he receives shoes for free, in an informal sponsorship that is one of the ways companies support and nurture skateboarders, and, yes, advertise their brand.» —“Woosh! Another Shoe Destroyed” by Justin Porter New York Times Sept. 25, 2008. (source: Double-Tongued Dictionary)
Further reading
When there’s no evening meal planned at home, what do you call that scramble to cobble together your own dinner? Some people apply acronyms like YOYO — “you’re on your own” — or CORN, for “Clean Out your Refrigerator...
Whitney from Providence, Rhode Island, shares a funny story about her toddler’s misunderstanding of the word Shoo, as in Shoo it away. It has nothing to do with the shoe you wear on your foot! This is part of a complete episode.
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