flow
n.— «These days, Mr. Macintosh is on “flow” from Etnies, meaning he receives shoes for free, in an informal sponsorship that is one of the ways companies support and nurture skateboarders, and, yes, advertise their brand.» —“Woosh! Another Shoe Destroyed” by Justin Porter New York Times Sept. 25, 2008. (source: Double-Tongued Dictionary)
Further reading
When describing shoes, which is correct: close-toe, close-toed, or closed-toe? And what about forms of footwear that leave those pedal digits exposed? Open-toe shoes? Open-toed shoes? This is part of a complete episode.
Related
When there’s no evening meal planned at home, what do you call that scramble to cobble together your own dinner? Some people apply acronyms like YOYO — “you’re on your own” — or CORN, for “Clean Out your Refrigerator...