A flashlight doesn’t flash. It provides a steady beam of light. So why is it called a flashlight? The earliest versions lit up only briefly before the batteries gave out and required a recharge, so they were literally “flash lights.” Years later, in 1916, Eveready flashlight company held a nationwide contest to coin a new word for the new, improved version. The winning entry?Daylo. Obviously, daylo didn’t catch on. The old word, flashlight, stuck around in the United States, while in the United Kingdom, this illumination aid was called an electric torch or later, simply a torch.This is part of a complete episode.
When a British tabloid reporter writing about a crocodile attack needed a synonym for crocodile, he went with knobbly monster, now a joking term for similarly creative ways of avoiding repetition. Juliet and Matthew Maguire, described by The...
Sara in Camden, New Jersey, wants a word for those people who are more than acquaintances, but not quite friends. She calls them friendlies, but wonders if there’s a better term. Fracquaintance, maybe? The Danish band Mew has an album called...
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