flag-changing
n.— «Torrance’s second largest hotel has a new name and logo but will see few changes in services, company officials said Monday.…Industry analysts said transitions between lines from within the same parent company—a practice sometimes known as “flag changing”—occur frequently. “Flag changing is as common as changing sneakers.”» —“Hotel shifts name, little else” by Ryan McDonald Daily Breeze (Torrance, California) July 24, 2007. (source: Double-Tongued Dictionary)
Further reading
A California listener shares a couple of pranks from her time in the U.S. Marines, where unsuspecting recruits would be ordered to complete impossible tasks. She remembers that newbies would be sent to retrieve a bucket of frequency grease or a...
A Southern California resort for nudists—or naturists, as some prefer to be called—had a recent change of management, and residents received a notice that the place will now become a textile park. The word textile is often used in that community as...