flag-changing
n.— «Torrance’s second largest hotel has a new name and logo but will see few changes in services, company officials said Monday.…Industry analysts said transitions between lines from within the same parent company—a practice sometimes known as “flag changing”—occur frequently. “Flag changing is as common as changing sneakers.”» —“Hotel shifts name, little else” by Ryan McDonald Daily Breeze (Torrance, California) July 24, 2007. (source: Double-Tongued Dictionary)
Further reading
Aaron in Los Angeles, California, notes while using public transit in Britain he and other passengers were instructed to alight from the front, meaning “exit the car from the front.” Alight comes from an Old English word alihtan, literally, to...
While reading Dean Koontz’s book The House at the End of the World (Bookshop|Amazon), a listener in Ramona, California, encountered the perfect word for the walks he takes with his dog. He now refers to such an excursion as a sniffari. This is...