flag-changing
n.— «Torrance’s second largest hotel has a new name and logo but will see few changes in services, company officials said Monday.…Industry analysts said transitions between lines from within the same parent company—a practice sometimes known as “flag changing”—occur frequently. “Flag changing is as common as changing sneakers.”» —“Hotel shifts name, little else” by Ryan McDonald Daily Breeze (Torrance, California) July 24, 2007. (source: Double-Tongued Dictionary)