filmanthropy

filmanthropy
 n.— «And fellow owner Ted Leonsis? Let him tell it: “I coined a term called “filmanthropy’” he said, referring to the $2 million he poured into a movie about violence in Nanking, China, in the 1930s. “That would be movies that you know won’t make money, but they need to be made. Right now, the WNBA is still a passion play. Helping to empower women and be role models to girls is important.”» —“It’s About Play, Not Playaz, for the WNBA All-Stars” by Jennifer Frey Washington Post July 15, 2007. (source: Double-Tongued Dictionary)

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Further reading

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