If you reeeeeeeeeally want to emphasize something in writing, you can engage in what linguists call expressive lengthening, or making a word longer by repeating letters. It’s an example of paralinguistic restitution — rendering in text cues such as tone, pitch, and volume that accompany spoken communication and add meaning. For more on expressive lengthening, consult linguist Gretchen McCulloch’s indispensable Because Internet: Understanding the New Rules of Language (Bookshop|Amazon). This is part of a complete episode.
If you start the phrase when in Rome… but don’t finish the sentence with do as the Romans do, or say birds of a feather… without adding flock together, you’re engaging in anapodoton, a term of rhetoric that refers to the...
There are many proposed origins for the exclamation of surprise, holy Toledo! But the most likely one involves not the city in Ohio, but instead Toledo, Spain, which has been a major religious center for centuries in the traditions of both Islam and...
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