If you reeeeeeeeeally want to emphasize something in writing, you can engage in what linguists call expressive lengthening, or making a word longer by repeating letters. It’s an example of paralinguistic restitution — rendering in text cues such as tone, pitch, and volume that accompany spoken communication and add meaning. For more on expressive lengthening, consult linguist Gretchen McCulloch’s indispensable Because Internet: Understanding the New Rules of Language (Bookshop|Amazon). This is part of a complete episode.
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