eventize
n.— «Feldstein and Peter Staddon often used a word I would hear a lot around Los Angeles: “eventize.” As in, “We really need to eventize the hell out of this release.”» —“Box Office in a Box” by Jon Gertner New York Times Nov. 14, 2004. (source: Double-Tongued Dictionary)
Further reading
Sean in Oneonta, New York, says that when he was growing up in New Jersey, his family would pile in the car and set off on a surprise adventure, whether a short distance or long, and the kids would be told only that they were going on Buxtehude...
Asthenosphere, a geologist’s term for the molten layer beneath the earth’s crust, sparks a journey that stretches all the way from ancient Greece to the author of Uncle Tom’s Cabin. Plus: What the heck is a dogberg? It’s when...