elevator pitch
n.— «While it can be argued that the cases of poor judgement represent an extremely small amount of the total money that the NEA spends, these lapses make an excelent “Elevator Pitch” case for dismantling the NEA.» —“Re: Accomplishments of the NEA in Classical Music” Usenet: rec.music.classica July 5, 1997. (source: Double-Tongued Dictionary)
Further reading
A librarian opens a book and finds a mysterious invitation scribbled on the back of a business card. Another discovers a child’s letter to the Tooth Fairy, tucked into a book decades ago. What stories are left untold by these forgotten...
If you speak a second or third language, you may remember the first time you dreamed in that new tongue. But does this milestone mean you’re actually fluent? And a couple’s dispute over the word regret: Say you wish you’d been able...