elevator pitch
n.— «While it can be argued that the cases of poor judgement represent an extremely small amount of the total money that the NEA spends, these lapses make an excelent “Elevator Pitch” case for dismantling the NEA.» —“Re: Accomplishments of the NEA in Classical Music” Usenet: rec.music.classica July 5, 1997. (source: Double-Tongued Dictionary)
Further reading
Astronauts returning from space say they experience what’s called the overview effect, a new understanding of the fragility of our planet and our need to reflect on what humans all share as a species. A book about the end of the universe...
Brenna, a nurse in Rapid City, South Dakota, says she was on a hospital elevator full of people and when the doors opened and someone in the back was trying to get off, she piped up with One side or a leg off!, but no one understood that phrase. It...