efeel

efeel
 n.— «A new name “Efeel” was chosen to replace the English word condom in a bid to shake off the negative image of condoms and help make them more friendly to the traditionally-conservative Koreans, the Korean Anti-AIDS Federation announced yesterday. “Efeel” is a newly coined term, which has a combined meaning of something you must have to make love. “E” is from Korean word “Eh” meaning love and “feel” from “phil’ meaning must or must-have.» —“Condoms get new image with ‘Efeel’” Korean Herald (Seoul, S. Korea) Nov. 25, 2004. (source: Double-Tongued Dictionary)

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Further reading

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