Dover test n. a determination of what level of military losses, esp. war dead, will be tolerated by voters. (source: Double-Tongued Dictionary)
Further reading
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Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years after it was used in a commercial for Malt-O-Meal hot cereal. And: what do you call...