door buster n. a discounted item of limited quantity intended to bring customers into a store; a sale of such items; a loss-leader. Also attrib. (source: Double-Tongued Dictionary)
Further reading
In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...
The word preppy has undergone a considerable evolution since Boomers first used it to describe attire that reflects a conservative, polished, East-coast prep school look. For middle-schoolers today, preppy connotes an entirely different aesthetic:...